NZ ROCKSHOP SALES CATALOGUE
NZ Rockshop Gear is a quarterly publication specifically dedicated to musical instruments. Gear covers the range of products available through NZ Rockshops; including guitars, basses, drums & percussion, keyboards, recording gear, DJ gear, live sound, lighting, print music and more. I was in charge of designing the entire 56 page publication using information provided by product managers.
THE ICONS
This issue of Rockshop Gear focused on the musical instrument 'icons'. The instruments that started musical revolutions and defined the way music sounds.
Stories sell, and this issue was a good way to tell the stories of the pioneers, inventors and innovators behind some of the brands NZ Rockshop offer. It also created an opportunity to tell the less known story of NZ Rockshop and how NZ's top musical instrument retail company came to be.
This was an issue I was especially proud of. With the layouts inspired by vintage instrument magazines from the 60s and 70s, it feels like taking a step back in time to discover the origins of the instruments musicians still love playing today. The instruments featured were assembled for an impressive stage shot for the issues centerfold. This was shot on-location at Backbeat, where some of these iconic and historical instruments are kept.
LET'S GO ON AN ADVENTURE
I believe in the details. The unnoticed nuances. The subtle changes and the seamless transitions. The ones that tell stories, the ones that make you feel like you are there. And the power that they have to take you back in time or propel you into the future.
Originally from New Zealand, I’ve left The Shire to explore opportunities in Toronto. I’m a Senior Designer with 10+ years experience, having developed a broad skillset across all areas of design - including print, digital media, UX design, branding, identity, and traditional/digital illustration.
Designed and developed by Chris Ryan
