KBB Music has been the Musical Instrument Specialists since 1888 with NZ's largest range of Brass, Woodwind, and Orchestral Instruments. I had the opportunity to design for instrument retailer KBB Music during my time working for the Rockshop, which are both part of their parent company, Webbgroup. This included various illustrations as part of sales campaigns and also a publication called 'Random Notes'.
These are some examples of the many digital illustrations I've done for KBB Music. These were used in posters, large window displays, and website banners. The aim of these illustrations was to liven up the KBB Music brand, which in the past has been quite stale. Managers and directors of the company were impressed with the first of these illustrations and requested more.
I wanted to create illustrations that were quite loose, being a reflection of jazz and the creative nature and process of creating music. This was the first time I had tried to create illustrations in this style without using traditional media, but with the combination of my Wacom Tablet and custom splatter brushes; I got some pretty jazzy results.
Random Notes is a historical publication for KBB Music. It has been sent to schools for many years, and I took over its creation in 2014. I have since completely redesigned the publication, which was very well received by music teachers and staff at KBB Music.
It is created as a music resource for teachers and sent to schools nationwide in NZ every term. Pages often include tips from the KBB Music service department on upkeeping music equipment, music-related jokes, articles by scholarship winners and other musicians, upcoming events, and special education prices for instruments.
I help teams deliver high-impact digital work with clarity, speed, and precision. My focus is on turning complex ideas into well-executed design systems and experiences that perform in the real world.
I’m a Senior Designer and creative lead with 14+ years of experience across UI/UX, branding, motion, and digital production. I work end-to-end, from concept and direction through to final delivery, partnering closely with stakeholders, developers, and marketing teams to ensure work is both strategically sound and production-ready.
My strength is bridging design and execution. I bring a deep understanding of systems, responsive design, accessibility, and modern front-end workflows, allowing me to move quickly, reduce friction, and elevate the overall quality of a project.
Based in Montreal, I work with teams across North America as a reliable, senior-level partner who can step into projects, take ownership, and deliver with minimal oversight while maintaining a high standard of craft and consistency.
