STUDIO AND ON-LOCATION
While working for NZ Rockshop as their in-house Graphic Designer, I was in charge of photographing their large catalogue of products to be used in both publications and on their website. Below are some examples of both studio shoots and on-location shoots.
IN THE STUDIO
Initially when I started working for NZ Rockshop they did not have anything setup for any kind of photography for products. As they were interested in setting up a space in their warehouse to accommodate for this, I was put in charge of organising the build of an infinity wall and advising them about all the photography gear and lighting equipment they needed to set-up a basic photography studio for me to use.
They were blown away with what I was able to organise on a tight budget and especially with the results I was able achieve with the photography of the products they offer. This went on to create excellent opportunities to shoot unique and custom gear where the manufactures photos were non-existent or limited.
ON-LOCATION
As part of Rockshop’s product photography needs, I was often required to shoot products outside the studio. These shoots included the Gear Magazine centrefold shots. These were achieved by stitching several photos together into a panorama to be spread across four foldout pages.
Other than on-location product photography, I was occasionally required to photograph artists that were Rockshop endorsees.
LET'S GO ON AN ADVENTURE
I believe in the details. The unnoticed nuances. The subtle changes and the seamless transitions. The ones that tell stories, the ones that make you feel like you are there. And the power that they have to take you back in time or propel you into the future.
Originally from New Zealand, I’ve left The Shire to explore opportunities in Toronto. I’m a Senior Designer with 10+ years experience, having developed a broad skillset across all areas of design - including print, digital media, UX design, branding, identity, and traditional/digital illustration.