As the in-house Graphic Designer at NZ Rockshop, I was responsible for photographing their extensive product catalog for use in publications and on the website. Below are examples of both studio and on-location shoots.
Initially when I started working for NZ Rockshop they did not have anything setup for any kind of photography for products. As they were interested in setting up a space in their warehouse to accommodate for this, I was put in charge of organising the build of an infinity wall and advising them about all the photography gear and lighting equipment they needed to set-up a basic photography studio for me to use.
They were blown away with what I was able to organise on a tight budget and especially with the results I was able achieve with the photography of the products they offer. This went on to create excellent opportunities to shoot unique and custom gear where the manufacturer’s photos were non-existent or limited.
I help teams deliver high-impact digital work with clarity, speed, and precision. My focus is on turning complex ideas into well-executed design systems and experiences that perform in the real world.
I’m a Senior Designer and creative lead with 14+ years of experience across UI/UX, branding, motion, and digital production. I work end-to-end, from concept and direction through to final delivery, partnering closely with stakeholders, developers, and marketing teams to ensure work is both strategically sound and production-ready.
My strength is bridging design and execution. I bring a deep understanding of systems, responsive design, accessibility, and modern front-end workflows, allowing me to move quickly, reduce friction, and elevate the overall quality of a project.
Based in Montreal, I work with teams across North America as a reliable, senior-level partner who can step into projects, take ownership, and deliver with minimal oversight while maintaining a high standard of craft and consistency.
