As the in-house Graphic Designer at NZ Rockshop, I was responsible for photographing their extensive product catalog for use in publications and on the website. Below are examples of both studio and on-location shoots.
Initially when I started working for NZ Rockshop they did not have anything setup for any kind of photography for products. As they were interested in setting up a space in their warehouse to accommodate for this, I was put in charge of organising the build of an infinity wall and advising them about all the photography gear and lighting equipment they needed to set-up a basic photography studio for me to use.
They were blown away with what I was able to organise on a tight budget and especially with the results I was able achieve with the photography of the products they offer. This went on to create excellent opportunities to shoot unique and custom gear where the manufacturer’s photos were non-existent or limited.
I believe in the details. The unnoticed nuances. The subtle changes and the seamless transitions. The ones that tell stories, the ones that make you feel like you are there. And the power that they have to take you back in time or propel you into the future.
Originally from New Zealand, I’ve brought my passion for design and innovation to Toronto, where I push creative and technical boundaries. As a Senior Designer, I specialize in blending design, animation, and emerging technologies. My expertise spans UI/UX development, branding, digital and print media, and motion graphics, with a strong focus on interactive media. I’m passionate about merging classic design principles with modern technology to craft compelling and immersive visual experiences.