While working for NZ Rockshop as their in-house Graphic Designer, I was often asked to be the photographer for product workshops they hosted and other live events.
I was lucky enough to be invited along to some pretty exciting live events while working for NZ Rockshops. The examples shown are shots from my favourite live shows I was documenting.
We were present at Lorde's sound check to get some live shots of Rockshop endorsee Ben Barter (The Drummer for Lorde). This was a really fun shoot and it was interesting to see how the band prepares for a live concert.
Also among the examples are shots from Nathan Haines 'Vermillion Skies' Album launch. Nathan Haines is a New Zealand jazz and adult contemporary saxophonist. This was a fantastic show with a very talented and passionate band, making it easy to capture some great moments.
In collaboration with NZ Rockshop's long list of suppliers, they often host live product workshops and demos for new products. These are held at Backbeat Bar, which is a venue owned and operated by NZ Rockshop and used for such events. I was in charge of filming and photographing these events.
These were very popular and informative events, which usually included live performances to show off new products, giveaways for attendees, and an in-depth look into the products. I was also in charge of promoting these events which included creating registration pages, website banners, social media, and in-store merchandise.
I believe in the details. The unnoticed nuances. The subtle changes and the seamless transitions. The ones that tell stories, the ones that make you feel like you are there. And the power that they have to take you back in time or propel you into the future.
Originally from New Zealand, I’ve brought my passion for design and innovation to Toronto, where I push creative and technical boundaries. As a Senior Designer, I specialize in blending design, animation, and emerging technologies. My expertise spans UI/UX development, branding, digital and print media, and motion graphics, with a strong focus on interactive media. I’m passionate about merging classic design principles with modern technology to craft compelling and immersive visual experiences.