While working for NZ Rockshop as their in-house Graphic Designer, I was often asked to be the photographer for product workshops they hosted and other live events.
I was lucky enough to be invited along to some pretty exciting live events while working for NZ Rockshops. The examples shown are shots from my favourite live shows I was documenting.
We were present at Lorde's sound check to get some live shots of Rockshop endorsee Ben Barter (The Drummer for Lorde). This was a really fun shoot and it was interesting to see how the band prepares for a live concert.
Also among the examples are shots from Nathan Haines 'Vermillion Skies' Album launch. Nathan Haines is a New Zealand jazz and adult contemporary saxophonist. This was a fantastic show with a very talented and passionate band, making it easy to capture some great moments.
In collaboration with NZ Rockshop's long list of suppliers, they often host live product workshops and demos for new products. These are held at Backbeat Bar, which is a venue owned and operated by NZ Rockshop and used for such events. I was in charge of filming and photographing these events.
These were very popular and informative events, which usually included live performances to show off new products, giveaways for attendees, and an in-depth look into the products. I was also in charge of promoting these events which included creating registration pages, website banners, social media, and in-store merchandise.
I help teams deliver high-impact digital work with clarity, speed, and precision. My focus is on turning complex ideas into well-executed design systems and experiences that perform in the real world.
I’m a Senior Designer and creative lead with 14+ years of experience across UI/UX, branding, motion, and digital production. I work end-to-end, from concept and direction through to final delivery, partnering closely with stakeholders, developers, and marketing teams to ensure work is both strategically sound and production-ready.
My strength is bridging design and execution. I bring a deep understanding of systems, responsive design, accessibility, and modern front-end workflows, allowing me to move quickly, reduce friction, and elevate the overall quality of a project.
Based in Montreal, I work with teams across North America as a reliable, senior-level partner who can step into projects, take ownership, and deliver with minimal oversight while maintaining a high standard of craft and consistency.
