NZ Rockshop Gear is a quarterly publication specifically dedicated to musical instruments. Gear covers the range of products available through NZ Rockshops, including guitars, basses, drums & percussion, keyboards, recording gear, DJ gear, live sound, lighting, print music, and more. I was in charge of designing the entire 56-page publication using information provided by product managers.
This issue of Rockshop Gear focused on the musical instrument 'icons'—the instruments that started musical revolutions and defined the way music sounds.
Stories sell, and this issue was a great way to tell the stories of the pioneers, inventors, and innovators behind some of the brands NZ Rockshop offers. It also created an opportunity to tell the lesser-known story of NZ Rockshop and how NZ's top musical instrument retail company came to be.
I help teams deliver high-impact digital work with clarity, speed, and precision. My focus is on turning complex ideas into well-executed design systems and experiences that perform in the real world.
I’m a Senior Designer and creative lead with 14+ years of experience across UI/UX, branding, motion, and digital production. I work end-to-end, from concept and direction through to final delivery, partnering closely with stakeholders, developers, and marketing teams to ensure work is both strategically sound and production-ready.
My strength is bridging design and execution. I bring a deep understanding of systems, responsive design, accessibility, and modern front-end workflows, allowing me to move quickly, reduce friction, and elevate the overall quality of a project.
Based in Montreal, I work with teams across North America as a reliable, senior-level partner who can step into projects, take ownership, and deliver with minimal oversight while maintaining a high standard of craft and consistency.
