In celebration of Lunar New Year, RBC launched a dynamic animated spot to mark the Year of the Dragon. Our team worked on the complete production, from illustrating the iconic dragon to animating its movements, bringing it to life in a captivating and festive way.
This spot required a mix of illustration, character animation, and production to create a visually rich representation of the Year of the Dragon. The animation process began with designing the dragon and other festive elements, ensuring they felt both authentic and vibrant. The character animation brought these elements to life, creating fluid and captivating movements that evoke the energy and excitement of the Lunar New Year celebrations.
The final product is a stunning animated piece that celebrates Lunar New Year and the spirit of the Year of the Dragon, reinforcing RBC’s commitment to cultural markets and their deep connection with diverse communities across Canada.
I help teams deliver high-impact digital work with clarity, speed, and precision. My focus is on turning complex ideas into well-executed design systems and experiences that perform in the real world.
I’m a Senior Designer and creative lead with 14+ years of experience across UI/UX, branding, motion, and digital production. I work end-to-end, from concept and direction through to final delivery, partnering closely with stakeholders, developers, and marketing teams to ensure work is both strategically sound and production-ready.
My strength is bridging design and execution. I bring a deep understanding of systems, responsive design, accessibility, and modern front-end workflows, allowing me to move quickly, reduce friction, and elevate the overall quality of a project.
Based in Montreal, I work with teams across North America as a reliable, senior-level partner who can step into projects, take ownership, and deliver with minimal oversight while maintaining a high standard of craft and consistency.
