In celebration of Lunar New Year, RBC launched a dynamic animated spot to mark the Year of the Dragon. Our team worked on the complete production, from illustrating the iconic dragon to animating its movements, bringing it to life in a captivating and festive way.
This spot required a mix of illustration, character animation, and production to create a visually rich representation of the Year of the Dragon. The animation process began with designing the dragon and other festive elements, ensuring they felt both authentic and vibrant. The character animation brought these elements to life, creating fluid and captivating movements that evoke the energy and excitement of the Lunar New Year celebrations.
The final product is a stunning animated piece that celebrates Lunar New Year and the spirit of the Year of the Dragon, reinforcing RBC’s commitment to cultural markets and their deep connection with diverse communities across Canada.
I believe in the details. The unnoticed nuances. The subtle changes and the seamless transitions. The ones that tell stories, the ones that make you feel like you are there. And the power that they have to take you back in time or propel you into the future.
Originally from New Zealand, I’ve brought my passion for design and innovation to Toronto, where I push creative and technical boundaries. As a Senior Designer, I specialize in blending design, animation, and emerging technologies. My expertise spans UI/UX development, branding, digital and print media, and motion graphics, with a strong focus on interactive media. I’m passionate about merging classic design principles with modern technology to craft compelling and immersive visual experiences.